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Article Dans Une Revue Journal of Consumer Marketing Année : 2019

Convincing consumers to share personal data: double-edged effect of offering money

Résumé

The purpose of this paper is to demonstrate how offering control on data usage and offering money can increase willingness to share private information with a data broker. Design/methodology/approach Personal data are collected for internet users with a Web questionnaire. In an experimental framework, compensations control money are manipulated and consumers' data sharing is explained by sensitivity and regulatory focus. Findings Offering control increases willingness to disclose personal data, even sensitive one, but the effect is not moderated by regulatory focus. Offering monetary compensation has a negative, but small, effect on willingness to share personal data, and the effect is moderated by regulatory focus.
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Dates et versions

hal-02566613 , version 1 (15-04-2021)

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Valentine Weydert, Pierre Desmet, Caroline Lancelot Miltgen. Convincing consumers to share personal data: double-edged effect of offering money. Journal of Consumer Marketing, 2019, 37 (1), pp.1-9. ⟨10.1108/JCM-06-2018-2724⟩. ⟨hal-02566613⟩
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