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Green consumption and peer effects: Does it work for seafood products?

Abstract : A growing amount of literature shows that the willingness to pay (WTP) a premium for green products depends on the socio-economic characteristics and purchase criteria of consumers but also on the choices made by other consumers. This paper assesses the role of peer effects in the WTP for an eco-labeled fresh seafood product. Using a French survey, we estimated a Probit model to emphasize the determinants of the WTP a premium and a Propensity score-matching model which highlight peer effects more rigorously than a Probit model. Both models highlight the significant influence of the presumed behavior of the consumer’s peers towards eco-labeled seafood products.
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Submitted on : Wednesday, April 4, 2018 - 5:27:45 PM
Last modification on : Thursday, April 28, 2022 - 4:03:00 PM



Sterenn Lucas, Frédéric Salladarré, Dorothée Brécard. Green consumption and peer effects: Does it work for seafood products?. Food Policy, Elsevier, 2018, 76, pp.44-55. ⟨10.1016/j.foodpol.2018.02.017⟩. ⟨hal-01758759⟩



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